We both know that the
Internet has become the #1 source for
information in the U.S., and for most
people, it begins with a “search.”
You
and I also know that the single most
effective and efficient thing we can do
to drive traffic to our sites is
undertake a variety of efforts, both on
a website and more importantly off of
the site, to make sure the search
engines rank that website high within
their search results.
Right?
This is called Search Engine
Optimization (SEO - onsite) and Search
Engine Marketing (SEM - offsite) and the following
plan outlines ways to effect your website
to maximize the organic traffic it
receives.
Search Engine Optimization (SEO)
is the process of improving the
volume and quality of traffic to a
web site from search engines via
"natural" ("organic") search results
for targeted keywords.
SEO considers how search engines
work and what people search for,
creating credibility for a site
within search engines and improving
a site’s ranking. Doing this
properly requires that many factors,
both on a site off-site be
considered and accounted for
properly.
Pretty
straightforward so far right?
There are some basic elements that must
be in place on a website. The
code behind the scenes and the
overall architecture of a site must be conceived
and executed properly, but beyond
that,
search engines now place the
most emphasis on links pointing
in to a site from other websites.
The “quality” and
relevance of those sites
is very important and is judged by
the Search Engines on a number of
levels.
When we work together you are
leveraging the fact that I know
many of those factors (the SE's
don't share them very openly so we
must test, track and research in
order to figure out as much as
possible). It's my job to
ascertain what the Search Engines
want... and to deliver for you based
upon that knowledge.
It is my job to
get you links that most folks don't
even begin to know how to find let
alone secure for you.
Now, I am
aware that my SEO/SEM services may
be totally new to you so before we
go any further let me give you a
brief history on me and on my client
base.
Whew!...
the only part not listed there is that I also graduated second in my class at
the prestigious Culinary Institute of America, in Hyde Park, NY and have also
owned and operated five restaurants for which I handled all online and offline
marketing.
So that is me in a nutshell.
Here are some of my SEO, Strategy, and Copy clients, past and present:
OK, so I promised not to make this a
sales letter but I felt it prudent for you to know a little about me and the
sort of companies with which I work before we
got any further.
Now, I have to ask
if you are truly aware of the impact well conceived and executed SEO/SEM will
have
for you.
I tend to approach my services very
scientifically so let's consider the whole thing from that perspective. I
love this stuff so please stick with me here.
Consider
this... eye tracking studies have shown that
human searchers scan a search engine
results page from top to bottom and
left to right (for left to right
languages), looking for a relevant
result.
Placement at or near the top of the
rankings, especially the organic
rankings, therefore increases the
number of searchers who will visit a
site.
Makes good
sense right?
Research has shown that
80% of the traffic
goes to those on the first half of
the natural search results, on the
first page.
When I first read that I thought "Well damn! That
doesn't leave a whole lot for everyone else!"
Now,
here's the next thing I read:
"For sites that make their
initial appearance on Google's
second and third results pages,
the number of unique visitors
increases 517 percent
in the first month and 942 percent the
next
(compared to the month before
the site first appeared on
either the second or third
page.)
That's
almost ten times the amount of
traffic that was previously
hitting that site.
In short, the higher up in the
search results a site shows, the
more free traffic is received
over time... dramatically more.
That one
makes sense :-)
So how do
we make that happen? By
affecting a variety of things
both on-sight and off-sight.
Here's a brief sampling of
considerations:
Coding of
the site
metatags
- Excessive
scripting
- HTML
validation
-
-
-
§Links
Pointing In from other sites
-
-
§Relevance
of site content
-
-
§Perceived
importance of sites
-
§Number
of high-quality links
So here's where I
come in with an SEO/SEM plan
for you designed to carry your pages to the
top of the Search Engine results... and keep
them there!
Improve search results for
YourSite.com to ensure the site
will be listed highly in the
results of relevant Internet
searches. Furthermore, this
is to be done in such a fashion as
to have lasting results over time.
1) Define the scope of relevant
searches via research and
analysis.
2) Onsite
Revisions
3) Build a broad web of targeted
links back to the site
4) Continue building on SEO
efforts on a monthly basis,
strengthening the hold on the
established ranking while
continuing to move the site up
the list of results
1) Determine optimum
keywords to be used for SEO
program
Keywords are the basis upon
which Search Engines catalog
and organize the contents of
the Internet as well as the
basis upon which human users
search and locate information.
2) Analysis of the selected
keyword list
Employment of a proprietary
mix of analytics tools to
determine the optimal keywords
to be used. The most important
element in building a good
keyword list is to create the
right mix of relevant terms
that receive as high a volume
of searches as possible, while
also having the lowest number
of competing pages with
similar content.
Develop Target Keyword List and Site Description
-
Identify
top ten target keywords that have the optimal mix of maximum search demand
relative to the least amount of results competition
-
Craft
website description utilizing top 3-4 target keywords.
This description will become the anchor for many website
submissions for the website across the Internet
Establish an
SEO Baseline We
run analysis on your site relative to
the selected keywords and even analyze
how you stack up against your primary
competitors for those same keywords.
We do this for a number
of reasons: If you
don't know where you stand at present it
is hard to create a vision of where youy
want to go.
Opportunities often
become very apparent when good
competitive intelligence is performed.
If you've got competitors doing a good
job of putting themselves where you want
to be, let's determine how they've done
it and leverage that intelligence to
carry uour site beyond their results
I already mentioned that certain elements do need
to be in place on your site in order for us to maximize the benefits
any work offsite can accomplish. In short... if what is happening ON
your site isn't right it's going to make the job of all we do offsite less
effective if not downright difficult.
At the least we need to have all meta tags properly
in place, excessive coding that may preclude the Search Engines from
properly spidering a site revised, and a clear navigation scheme in place.
We take the approved data generated in the first
strategy and apply it to your current site so all of the basic coding the
Search Engines look for are in place.
Now, it is also feasible that a site require (or
want) a full revision. We do that too and do it really well... but
that ventures into a whole separate world beyond this offering. If
you are interested in talking about a site revision please
contact us here and we'll be happy to show you what we do and talk
needs and numbers with you.
-
High-quality
article production
-
Article distribution
-
Content development for primary
site
-
Directory submissions
-
Securing of high PR one way links
outside the article networks (some .edu links)
-
Development of social
media mini-net (rapid indexing and great, targeted search engine
food)
-
Setup and maintenance of optimized
blog with all articles posted and all posts social
bookmarked
-
Submission and
promotion of all RSS feeds from mini-net and blog to RSS directories
and feed aggregators
Build Targeted Links Back to Site
1) Crafting of keyword
optimized articles based on top 10 keyword phrases selected.
Each of these articles will be based upon a single
keyword/phrase, employing the optimum keyword density within the
article for the target keyword.
2) Dissemination of
articles to top rated article directory sites on the Internet,
each linking back to the parent site.
Articles
in these directories are seen as important content by Search
Engines and in turn, so are the sites to which they link.
Some traffic will be sent to the site directly from the
articles. Publishers of
other websites will pick up the articles and republish them with
all links intact.
3) Directory
Submissions of site to top website
directories.
The listings and
anchor text links used in these
submissions are based upon the target
keywords determined previously.
These directories, or aggregated
listings of websites by category, are
highly regarded by the Search Engines
and pass a healthy amount of Search
Engine food to your site.
4)
Securing of
high PR, one-way links from sites the
Search Engines view as extremely
reputable (such as university .edu
websites) and links from topically
relevant, high PR pages (we're
talking PR6 to PR9 sites).
This tactic alone
can push a site up onto the first page
of Search Engine results.
This is one aspect of what we do that
truly sets us apart from most SEO groups
5) Development
of Social Media "mini-net" of sites.
This is a specially designed cross
linking series of social media based
sites, populated with topically relevant
content. These are all sites
highly regarded and frequently spidered
by the Search Engines. This is a
powerful tactic that helps build
valuable links to your site in short
order.
6) Development
and posting to a unique blog populated
with unique, topically relevant content.
All posts are bookmarked via a wide
variety of social bookmarking sites.
7) Promotion of
all RSS feeds - All of the
sites we create in a number of the steps
above as well as many of the assets we
distribute to various places across the
Internet have an RSS feed. There
are two different ways to leverage these
feeds:
Submission to feed
directories which helps the Search
Engines find and spider your content
(and count those links we've built).
Submission to feed
Aggregators where your content gets
aggregated (read as: republished)
creating live traffic to your site as
well as Search Engine food.
The Search
Engines love these aggregator sites
as they are filled with constantly,
topically targeted, user-generated
content.
We
continue building on SEO
efforts on a monthly basis,
strengthening the hold on the
established ranking while
continuing to move the site up
the list of results. These
efforts are essential to leverage the
initial SEO backbone we established in
the first three strategies.
This is done in
a very carefully designed, randomized
fashion so all efforts are perceived
as natural development in the eyes of
the Search Engines. Too much, too
fast and it becomes readily apparent
that efforts are underway to manipulate
a site's standing in the Search Engine
Results.
To do this, we
undertake many of the the same efforts
started in the earlier phases but at a
reduced level, simply adding to and
building upon the established base.
This is what gives you lasting, rock
solid results.
Now, at the start
of this conversation I mentioned
"transparency" which is a word and a way
we feel is very important in business.
In keeping with that we do two things
for our clients so they can look and see
any time day or night what our efforts
are doing for them.
First, we
set up a unique,
password-protected Client SEO Dashboard
to which you can login any time day or
night, 24/7 to see exactly what is
happening to your sites in the three
major Search Engines.
This dashboard
gives both quick and comprehensive views
of your site's standing in the Search
Engines at present as well as the trends
it is seeing over time. Putting
this in place for all of our clients
gives them the real-time ability to see
what is happening and puts us to task to
continue performing and improving your
rankings across all terms.
As we see it... you
as the client should have access to this
information ANY time you want.
Second, we put
together and send out a 1-2 page
"Executive Summary" for each client
on a monthly basis. This is in the
form of a simple, easy to digest PDF
that provides a quick look summary of
standings and activities.
We also keep
detailed records of all links secured,
their locations and the associated PR of
the site on which they are located and
provide those if/when a client requests
them.
Our Secrets... Given Away?
Now, it may look
like I'm giving away all of our secrets
and tactics that we use to achieve
great SEO results for our clients... and
Yes, on some level we are... giving away
the tactics but not the how, what and
where we use to do it all.
There is a reason
this site is called
DirtyWorkSolutions.com - we do all of
the time intensive, behind the scenes
dirty work that yes, if you spent the
time to figure out how to do it and then
yes, if you spent the time to do it all
yourself... you wouldn't need us or any
SEO firm...
But stop a moment
and ask what that would actually cost
you in time, effort, and lost
opportunity in many other areas of
your business... that you no longer have
the time on which to focus?!
One of the
greatest obstacles a many business
owners face is being stuck working IN
their businesses instead of ON their
business. If you look closely
at a sampling of the
most successful
business leaders what you
will find is that most of them spend
their time only on those tasks that draw
from their strengths...
they hire
and/or outsource all of the rest.
SEO fits that model
perfectly-- which is why our clients
come to us... so they can focus on
the tasks they SHOULD while we do the
work behind the scenes building you
a constant and growing stream of
targeted, organic traffic.
What Does This Mean For You?
Good question I
knew you were about to ask (if you
hadn't already).
Obviously I am
going to tell you we want to work with
you and help carry your pages to the top
of the Search Engine rankings for your
target keywords.
We would love to
add your site to that list of satisfied
clients you saw at the start of this
page.
We also
understand the current economic
situation has got a heck of a lot of
businesses scared right now which leads
to them slashing their marketing budgets
and looking for smart alternatives (I am
glad I am no longer a Director in a
traditional marketing agency right now
as clients cut their ad spends left and
right!).
Before we go any
further I've got to say that what we do
is not for everyone.
If you do not
yet have a business online yet or if
your business focuses on a topic such as
forex, credit cards, credit repair,
pornography, or any one of a number of
similar, ultra-competitive arenas into
which you wish to break then this is not
the service for you. That is a
business choice we made some time ago
and we are sticking with it.
You should also
not buy this service unless you are
serious about carrying your business
forward as a business, not a get
rich quick opportunity in search of
over-night riches. SEO is a very
scientific and labor intensive process
(when done right) and as such takes some
time and is not cheap. Yes, there
are groups out there claiming to shoot
your site to the top in hours but in the
long run those activities usually end up
hurting you more than helping in the
world of Search Engines.
If you want a
partner with whom you truly want to work
to improve and grow your online business
then we want to work with you.
If You Want A True Partner
We are opening
up ten additional client spaces at this
time. Once those spots are
filled we will close this offer to
ensure that each and every client
receives the proper attention they
deserve and we desire to provide.
We are also
offering these spaces at a fee level
roughly half that of what we will charge
when we next open for new clients.
We are raising our
prices in the next round as a way of
ensuring we only work with companies and
individuals that are serious about their
success online.
If what you've
seen and heard here today rings true
with you then I urge you to secure one
of the available positions today while
you can.
All you have to do
is use the link below to secure your
spot as one of the ten available.
Once that is complete we will collect a
variety of pieces of information from
you and get started on your account
immediately.
I mentioned that
there are only 10 spots available not as
a scarcity tactic but because that is
all I will bring in to make sure every
client is a happy client.
I truly look
forward to getting to know you and your
business as we build targeted,
high-quality, organic traffic to your
site.
Here's to your
Internet Successes!
Sam Knoll
P.S. It is also
worth pointing out that we also have a
dedicated support suite in place to
handle client issues across all of our
products and services.
Support Suite.
P.P.S. Just in case
you feel the need to know a little bit
more about me you can find me all over
the Internet by visiting
www.SamKnollOnline.com |
